Not since 2014’s Radiant Orchid have we seen such a vibrant hue for Pantone’s official Colour of the Year. If you’re currently thinking ‘huh?’ then let us enlighten you…

Back in 2000, Pantone launched its first official colour of the year (Cerulean, if you’re interested), sparked global fashion hysteria and causing a tidal wave of trends mirroring Pantone’s announcement.

It’s such an institution that it is eagerly awaited each year, and we were delighted to hear that 2018 will be the year of Ultra-Violet – a powerful, vibrant and provocative shade – reminiscent of 90’s nightclubs, Prince, mystics and modern-day mindfulness.

FREE Trends Guide 2018: download here

Exec director of the Pantone Colour Institute, Leatrice Eiseman, explained: “We’re living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.

“From exploring new technologies and the greater galaxy, to artistic expressions and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

The Little Women style team are seasoned fashionistas, just like our sisters over at handbag guru Taylor & Jackson, and we loved ogling UV-inspired garments from fashion houses Kenzo, Gucci, Giuseppe Zanotti and Prada.

Shop the After Eden Electric Purple bra


Even the folks at NASA got in on the action, Tweeting ‘We like Ultra Violet too! #DYK that we take images of space in UV?’

The colour has predictably been popular with celebrities, too – Beyonce (natch) was ahead of the game back in October 2017, and model Karlie Kloss wore a UV leather skirt at a recent party.

For delicate lilacs shop the Alice bra


However you choose to rock Ultra Violet this year, enjoy it – we love this sensual, vibrant colour here at Little Women HQ!

It’s a strong trend for SS/18 – Carolina Herrera, Calvin Klein and Gucci all paraded UV down the runway, so look out for some top buys soon! We love this stunning Barada shoulder bag, Dash, in purple leather (you can shop it here



Want more? Download our FREE Trends Guide: what every professional woman needs to know for 2018. It’s your trends bible for the year – fashion, social media and business – all wrapped up on one lovely package. Enjoy! 

free trends guide by Little women Lingerie


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