It Starts with a Bra: Self Love from the Inside Out

We all make promises to ourselves.

 

Whether it’s to be bolder, kinder, or take better care. These reflections help us stay grounded, reminding us of the things that matter most, self love.

 

But have you ever made a promise about your lingerie? 

 

It’s not just about looking great, it’s about how we treat our body and how we feel in the clothes we wear. It starts with what’s closest to our skin, bras. Below are some promises you can make to yourself.

 

 

I promise to take better care of my intimates

The pieces closest to your skin deserve the gentlest care.

 

Keep your lingerie looking and feeling beautiful with Soak Laundry Wash—a rinse-free, biodegradable formula designed to treat your intimates with the same softness you promise yourself.

 

Available in a handy 90ml travel size and full-size 375ml, Soak helps your favourite pieces last longer, feel fresher, and stay as lovely as the day you chose them.

 

 

I promise to be braver with my style

Trying something new and stepping outside your comfort zone can help, and lingerie is one of the easiest ways to do it.

 

Our classic designs come in bold colours, making it simpler to make the transition and feel confident taking that step. 

 

Colour doesn’t have to be intimidating, especially when it’s offered in a trusted style that provides the same support and shaping as your go to neutrals.

I promise to be kinder to my bust

The Kiki bra is the softest and most comfortable option for your bust. 

 

Crafted with a 90% cotton blend, it offers ultimate softness for everyday wear.

 

Each of our bras features adjustable longer straps, allowing the bra to fit your body perfectly—no need to pull, stretch, or dig in. 

 

Our bras are made with care to be gentle and supportive for your bust.

 

 

I promise to be softer with myself

All too often, we speak to ourselves in ways we’d never speak to someone we love. It can negatively impact your confidence, mental health, and sense of self.

 

For smaller busted women especially, the pressure to meet narrow industry standards can create a quiet, constant self-criticism. But your worth isn’t measured by size or shape.

 

It’s time to be softer with yourself.

 

Start by choosing comfort over comparison. Book a fitting with one of our Lingerie Angels. Your bust shouldn’t have to fit into anything; your lingerie should fit you, beautifully and comfortably.

 

Comfort Meets Confidence.