25th August 2015
How to buy your daughters first bra
25th August 2015
Every Girls’ (and Mums’!) Rite of Passage
It’s often summer when parents realise just how much their kids have grown, as gangly arms and lanky legs poke from within the confines of last year’s summer outfits or last term’s school uniform that no longer fit. But daughters can be growing in all directions; it’s at this point that a suitable bra for a young lady is required – and that’s where the appropriately named Little Women (www.littlewomen.com) the underwear company catering for the more petite figure, comes in.
A first bra is a rite of passage for any girl; it marks the beginning of the metamorphosis from girlhood to womanhood and is a special moment that mums and daughters can share. A first bra must be many things – it must fit well, be comfortable and of course serve its purpose, but from a parent’s point of view there are several things it most definitely should not be.
“Underwear for a teenage girl should be a reflection of herself – it should give her confidence and not at all be about objectifying her newly emerging adult figure as something to be judged in terms of sexual availability to men!” Says CEO at Little Women, Caroline Jackson, with some passion. “We have designs that are a perfect in every sense for girls. Later, they can come back to our site and choose more adult bras as they mature. There is time aplenty for this and we’ve looked on with concern at other underwear brands that seem to push an unduly early sexualised agenda.”
However, that firmly said, it doesn’t mean either that buying their first bra should not be a fun and exciting moment for the little lady involved. Frumpy and lumpy, dull and boring simply do not feature in any of Little Women’s bra designs – for any age – and confidence enhancement takes precedence over figure enhancement in their ranges for schoolgirls, where the playground or changing room can hold fears for some.
Realising the challenge that parents face when trying to reach agreement with their daughters as to what underwear is suitable, the experts at www.littlewomen.com have created a Guide to Buying Your Daughter’s First Bra. In light of the importance of this subject Little Women’s CEO, Caroline Jackson, has ensured an even hand by not merely suggesting their own ranges, but others that she and her expert team believe deliver quality and age appropriate first time bras for teens.
The choices for young ladies to wear the right underwear at sensible prices have never been better, and we are proud to sell these lines alongside our own AAA – AA – A cup bras, which are all perfectly suitable for younger as well as the more grown up ladies amongst us.