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About Us

Little Women

Welcome to the Little Women Collection.
Launched over twenty years ago the Little Women Brand has gone from strength to strength…

We started up way back in 1990s when media coverage seemed always to focus on "bigger boobs", the "bigger is better" mentality was everywhere, if you weren’t a "DD" you’d had it, it was teenage trainer bras for you!

So we decided to put things right, we knew that despite all the figures being released indicating that the average UK bra size was at least a D cup, many, many women measure AAA, AA, A or B and have major difficulty in finding beautiful bras and swimwear that fits.

We started by building a capsule Mail Order Collection specialising in petite lingerie just to see if we were right and the response was amazing! Many years on and we now stock a wide range of styles specifically designed for women in 28 to 40 AA, A and B cups as well as an exclusive range of AAA bras sized 32 to 40. This quickly developed into the Little Women Website and the collection that you see today.

We stock well known brands such as B'tempted, Triumph, Royce, After Eden, Boobs & Bloomers, Silhouette, Sloggi and Sportjock  - they are carefully selected to complement our own Little Women brand by offering gorgeous styles in smaller cups to our customers.

The collections on the website are exclusive to Little Women and you won't find them anywhere else. They have been designed specifically in small cup sizes with matching briefs and thongs and they are produced in small quantities on a seasonal basis - once they’re gone, they’re gone!

We work hard to ensure that our embroideries, laces and fabrics reflect mainstream fashions, including prints, pastels, vibrant colours and flat laces that are versatile enough to be worn under sheer tops - we sell beautiful lingerie for every occasion; smooth seamless bras perfect for wearing under t-shirts, sexy and sophisticated lingerie for the most glamorous situations, even strapless bras for evening wear.

In addition to our fashion collections we have a range of ‘hero’ bras and briefs/thongs.  The ‘Very You’ (LW073) range and the ‘Perfectly You’ (LW106) are the long standing favourites of our customers as their go to underwear for every day wear.  We are also delighted to introduce ‘Pearl’ which is our own brand non-wired seamless t-shirt bra with added boost.  Available in black, white and beige we are very proud to be able to offer a specially designed t-shirt bra for the petite of cup customer.  All of these lines are available all year round.

Our website is aimed at women who are happy with their natural shape and who want to make the most of their figure without resorting to surgery. We think that wearing beautiful underwear is a basic right but on a practical level can help to make you feel more confident.  If boosting your bust is your desire, then we offer curve creating bras, but if you’re happy with your shape then our ranges designed especially for the smaller cup will make you look and feel amazing. We want all women with small cup sizes to have the opportunity to wear gorgeous lingerie that fits!

We are global, you can purchase in Pounds Sterling, Euros or US Dollars. If you go to the currency selector at the top of any page and select the correct currency for you, all prices on the site will automatically convert to the currency of your choice. The prices on the site include UK VAT - the price you will pay depends on your shipping address, so to see these prices please log in to your account. We are required to add VAT for all deliveries to UK and EU addresses regardless of the currency selected all other addresses are exempt from VAT.

We offer a transparent and comprehensive refund or exchange service, which means that you can order with complete confidence.

It is no exaggeration to say that we LOVE what we do and our team is here to help. We have years of experience so if you need any advice please don’t hesitate to ring us on +44 (0) 115 977 1770 or email us at [email protected]

I am delighted to offer you beautiful lingerie made especially for you...

Caroline Jackson.

Managing Director.

  • After Eden
  • Wacoal
  • Royce
  • Sloggi
  • Triumph